Line Fifty Business Consulting
"I know we have a great product/service if only more people knew about it"
Your reach is just as important if not more important than your ability. This is true in life as it is in business. You have a great technology or service and believe you would win a lot more deals if you just got invited to the party more often. Many companies often lament the fact that they have the best product on the market but no one knows about it. You have done a great job in creating a great product or service, let us help you get the message right and get the message out.
"I'm not ready to hire yet, but I need help to grow my business today"
The economy is waking up once again and now is the time to prepare to launch your next effort. We are on the cusp, that area between the beginning of the growth surge and the ability to bring on full time talent to get you to the next level. We can help you bridge that gap today so that you are healthy and strong and ready to take advantage of this next surge in the economy and this next wave of opportunity for you and your business.
New Opportunities
When you are focused on managing your day to day business it is often a challenge to make the time to step back and look at new opportunities for you and your business. Let us help you explore the possibilities to grow your business today.
Our Expertise
Technology
Software
Medical Device
Pharma
Product Development
Project Management
Management Consulting
New Business Development
Channel Development
Geographic Development
Awakening Economy
The economy is beginning to wake up in the US and is stil quite strong in select overseas markets. Now is the time to ramp up your efforts in preparation of the next uptick - allow us to help you launch your next campaign for success.
Our TeamThe core team has over 50 years experience working with both SMB and large companies. We understand and have been party to the challenges of getting a company started from the ground up; we also know how to bring about incremental change and progress within larger organizations.
Our Team
The core team has over 50 years experience working with both SMB and large companies. We understand and have been party to the challenges of getting a company started from the ground up; we also know how to bring about incremental change and progress within larger organizations.
Our AssociatesWe maintain a network of highly talented general business and specialist associates to bring to the fold whenever needed. We believe your network is one of your most precious commodities and we work hard to maintain a network of some of the industry's best advisors with the highest level of integrity combined with exemplary ability.
Our Associates
We maintain a network of highly talented general business and specialist associates to bring to the fold whenever needed. We believe your network is one of your most precious commodities and we work hard to maintain a network of some of the industry's best advisors with the highest level of integrity combined with exemplary ability.
Our Focus
Sales and Marketing Development
Our focus is on expanding revenue opportunties and helping our customers grow their business. We employ proven methods of expanding and improving sales, increasing market visibility and market penetration. We look at all avenues of opportunity and help you expand past your current base in order to mine new opportunities. If growth is your mantra we can help you achieve your goals.
We have considerable experience and success in managing both medium and long term projects and driving them to their end goals. We can work with you to translate your goals into a project plan, develop milestones and checkpoints, implement processes to monitor the activity and success and manage the project and resources to completion. We are familiar with and use project management tools such as Stage-Gate, PACE, Six Sigma , Design Controls.
Many SMB companies rely on their single channel to bring in their business. Oftentimes businesses can greatly improve both their market footprint and their revenues with a solid channel strategy. We can help you develop your channel strategy and pick the solution that is right for you including partners, distributors, resellers and VARS.
Global Development
Whether you are a US company looking to expand into new and foreign markets or an international company looking to expand into the US, we have experience in both of these and can help you target a whole new market. Our experiences have led us to do business in Europe Asia and South America as well as help some European companies get a foothold in the US market.
Marketing Plans
We will help you develop a marketing plan that fits your company size, your market and your budget. We will use the most efficient methods of delivering your message to the market with the goal of expanding market awareness and ultimately more leads to close on. The plan will be all encompassing and we will investigate all areas from analyst awareness to branding to campaigns and web visibility.
We have significant experience in product development, processes and product development solutions. We can help you outline a plan in the development of your product, managing the projects from ideation through resource allocation and management through to delivery of the product. We can help you implement technology that will allow you to best manage the process with visibility and accountability.
Case Study 1 - Software Europe
Software Europe, a UK company, was looking for a way to bring their expense management software to the US market. With a market already dominated by a single provider of this service we had to understand the best way to get a foot into the marketplace. We determined the SMB was being underserved by the big player and this suited Software Europe's solution well. We aligned Software Europe with the IBM reselling solution and created their first selling channel in the US.
Case Study 2 - Bugsplat Software
Bugsplat is a small provider of crash diagnostics software for companies that develop complex software solutions for the PC such as CAD/CAE vendors. With Bugsplat the challenege was getting noticed on a small budget by the very large players who could use their system. We put together a rifle shot campaign with a creative dimensional mailer that we sent to the QA VP's of the top 30 target companies. Based on that campaign we received signioficant positive response and attention.
Case Study 3 - Sopheon
Sopheon is a Project Portfolio Management company focused on helping Fortune 1000 companies best manage their R&D investment portfolios. Working with Sopheon we introduced them to a number of companies who had been working with a competitor but were looking for new options. We allowed Sopheon to close on significant new business in a short period of time.
Case Study 4 - Planisware
Planisware, a Paris-based software company, had created a presence in the US marketplace which was primarily focused in one vertical, pharmaceutical. They were looking for ways to expand into new markets and find new ways to gain visibility. We embarked on a marketing campaign that foused on their vaue rather than their features, developed new partnerships and drove a new presence with the analysts in order to build market awareness of Planisware in the US market.
Contact Us
The Partners
Paul Granese
Partner
(508) 450-9449
Our Address
392 Wilder Road
Bolton, MA 01740
Tel: (978) 779-5382
E-mail: info_linefifty.com
©Line Fifty 2009-2010
